Sustaining partner organizations


About Us

“Dedicated to Youth Sports Safety Through Awareness, Advocacy and Injury Prevention”

Baseball Player Getting Ready to Hit Ball

Mission Statement

The Jacksonville Sports Medicine Program (JSMP) is a volunteer based non-profit organization that is dedicated to youth sports safety through awareness, advocacy and injury prevention in Florida


The Jacksonville Sports Medicine Program (JSMP) is Florida’s leading resource for leadership, advocacy and education for the prevention and awareness of youth sports-related injury.

Meet Our Team

Robert Sefcik Headshot


Mr. Robert Sefcik became the Executive Director of the Jacksonville Sports Medicine Program (JSMP), in 2006. A graduate of the University of Toledo, in Toledo, OH and Jacksonville University in Jacksonville, FL.   Bob has earned over 31 years’ experience in various positions in the sports medicine world. Under his leadership the JSMP has become known as the leading advocate for sports injury prevention in Florida. Currently this program partners with the Duval County Public Schools, as well as having close relationships with many other youth sporting groups and schools throughout the region. The JSMP serves to facilitate high quality relationships with local athletic trainers, team physicians and other sports medicine providers through educational events and promotion of best practices for sports medicine. Several committees and work groups have developed from this organization including the Northeast Florida Regional Sports Concussion Task Force which has contributed many components to the Florida High School Athletic Association (FHSAA) for inclusion into statewide policy. Most recently the NFL and the Jacksonville Jaguars, along with the City of Jacksonville and Jacksonville University have partnered with the Jacksonville Sports Medicine Program to form Project 17, a collaborative effort to place full-time certified athletic trainers within all 17 public high schools in Duval County, FL.

Mr. Sefcik serves the Florida High School Athletic Association (FHSAA) as the past Chairman of the Sports Medicine Advisory Committee and is the chief administrative officer for the Florida Alliance for Sports Medicine (FASMed). He is a member of the National Athletic Trainers Association, the Southeast Athletic Trainers Association and the Athletic Trainers Association of Florida. Mr. Sefcik is an adjunct professor at the University of North Florida and Jacksonville University. Sefcik is licensed as an athletic trainer in Florida.

Bob and his wife, Jill, reside in St. Augustine. Their children are extremely active in athletic programs at St. Augustine HS as well as Florida Elite Soccer Academy and Jacksonville Academy of Gymnastics. Proudly, the Sefcik’s have 3 college graduates. Two daughters have graduated from Roanoke College in Salem, Va and their son from Florida State University.  Their youngest child is a senior at St. Augustine High School.

Headshot of James Mackie

Program Development Coordinator: James Mackie, M.Ed., ATC, LAT

Jim has been a Certified Athletic Trainer for over 40 years. He is the owner of Athletic Training and Sports Medicine Services, serving as the athletic trainer for Trinity Christian Academy. Jim works with program development for the Jacksonville Sports Medicine Program. He has received numerous award recognitions from the National Athletic Trainers Association (NATA) and the Southeast Athletic Trainers Association (SEATA) and recently completed his service as SEATA President. Jim has worked at the collegiate and high school levels as an athletic trainer as well as with professional athletes in the clinical setting.

Governing Board

Our Governing Board represents our sustaining financial partners, as well as, our medical and allied medical professionals and the community. The Governing Board meets on a regular basis to refine strategies for enhancing the safety of sports in Northeast Florida.
Our Governing Board includes these members.

The Jacksonville Sports Medicine Program (BOC AP# P3634) is approved by the Board of Certification, Inc. to provide continuing education to Athletic Trainers.

Baptist Health is accredited by the Florida Medical Association to provide continuing medical education for physicians. Baptist Health designates this educational activity for a maximum of  ________ (_____) AMA PRA Category 1 Credits ™. Physicians should only claim credit commensurate with the extent of their participation in the activity.

Disclaimer: Views and conclusions expressed in this program are those of the presenter(s) and not necessarily those of the employees, administration or Medical Staff of Baptist Medical Center. All material presented in this program is provided for information only, and may not be construed as professional advice. Use of Baptist Medical Center’s facilities for this presentation does not imply endorsement of any product, service or opinion discussed.

Disclosure: All faculty participating in continuing medical education activities sponsored by Baptist Health are required to disclose to the audience whether or not they do or do not have any real or apparent conflict(s) of interest or other relationships to the content of their presentation(s).

*The Planners/Activity Directors of this CME activity do not have any real or apparent conflict(s) of interest or other relationships to the content of the presentations.

Friends of JSMP

We would like to recognize the following organizations who help promote our work with gifts in kind:

  • Jacksonville University
  • Jacksonville Jaguar Foundation
  • Walk Off charities
  • 1010 XL Radio
  • WJXT – TV4
  • Who We Play For
  • Zach Martin Foundation
  • Air Stream Ventures
  • Concussion Vital Signs
  • Henry Schein
  • ZOLL
  • Cardiac Science